In spite of the increased emphasis on web 2.0, e-detailing & eCME, not much is known about the perceptions and attitudes of physicians toward them and how they percieve them in comparison to each other. For instance, do we know what are characteristics of the physicians who are using web 2.0? Do you th…

So is it time for pharma in the UK to wake up to Web 2.0? For years pharma has used the KOL cascade effect as a way of influencing other doctors to prescribe their products, but the Web 2.0 social phenomenon is changing all that. Gone are the…

eyeforpharma asked 40 senior-level pharma delegates involved in connecting with Physicians which person they regarded as the real guru of eDetailing.

…

Turn a New leaf in Your life

Life is a story told by an idiot who never acknowledged his real self.

Identity is the central character in the story.…

Purpose of living drives us all to the next event in life. Is the next event truly connected to the purpose? How often do we check it?

Opportunity keeps passing by. Our mental alertness is the catalist that processes it. Only a few are lucky to have the fusion between the mental alertness and the opportunity passing by. Do you wanna be one?

Strength of the body is nurished by the will of the mind. If body h…